Berlin, Germany · Open to senior IC roles

Anand Mehrotra

Senior AdTech & Programmatic Specialist — I implement, debug, and automate monetization stacks: Prebid, GAM 360, video, and the tooling around them.

EU Permanent Residence — no visa sponsorship required · 12+ years · ex-Google, ex-Amazon, ex-Axel Springer
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About

Hands-on AdTech specialist with 12+ years across Google, Amazon, and German publishers. After two years as Head of Ad Operations at upday (Axel Springer), I deliberately moved back to hands-on work — for the past two years I've been building production monetization tooling at my own consultancy for sports, media, and agency clients in Germany and Denmark. Building is what I do best.

Things I've Built

Yield Optimization

GAM Floor-Price (UPR) Optimization Engine

Automated Unified Pricing Rule generation from BigQuery auction data. Delivered 7–9% sustained programmatic revenue uplift on live publisher inventory.

AdOps Automation

Prebid Line-Item Automation

Bulk GAM line-item creation for header-bidding setups — cut configuration time for new Prebid integrations from days to under an hour.

Reporting

GAM Reporting Dashboards

Client-facing revenue and delivery dashboards built on the GAM API with serverless deployment — replaced manual weekly reporting with automated daily views.

Video

SSAI / CSAI Video Monetization

Designed and implemented server-side and client-side video ad insertion (preroll & midroll) across multiple publisher environments.

Experience

2024 – Present

AdTech Specialist & Co-Founder · Mamuka

  • Hands-on AdTech consultancy for sports, media, and agency clients in Germany and Denmark
  • Built the products above; ran controlled floor-price and bidder-segmentation experiments with tracked uplift
Jul 2022 – May 2024

Head of Ad Operations (hands-on, player-coach) · upday / Axel Springer, Berlin

  • Technical owner of monetization across 7 products (web, app, video, audio) — personally owned GAM 360, Prebid, and demand integrations
  • First-party data activation: SQL-driven segmentation and batch activation pipelines; CMP & TCF 2.2 compliance across all products
Jun 2020 – Jul 2022

Senior Technical Ad Operations Manager · upday / Axel Springer, Berlin

  • Integrated Amazon TAM, Google Open Bidding, PubMatic OpenWrap across web and app
  • Built in-stream/out-stream video monetization and batch reporting pipelines; OEM expansion (Samsung Browser)
Mar 2019 – Jun 2020

Technical Ad Operations Manager · SOFTGAMES, Berlin

  • Implemented Prebid.js (display + video) across a mobile-gaming network; GAM, Xandr, IronSource; Moat & Comscore for IVT
2015 – 2019

Earlier: Amazon Advertising (Account Manager) · Google (AdTech Support Engineer, GAM)

  • Tier-1 publisher support on GAM at Google (Quarter Top Performer); UK seller campaign optimization at Amazon

Stack

GAM 360 + APIPrebid.jsUnified Pricing Rules Amazon TAMOpen BiddingPubMatic OpenWrap XandrMagniteIndex ExchangeAdform SSAI / CSAIVAST debuggingAdMob JavaScriptSQL / BigQueryGA4 GDPR / TCF 2.2CMP integration